Transmedia, it's more than a story.
Transmedia is about making your story interact with your audience through multiple media platforms, making use -not exclusively- of modern digital technology, interactive narratives and communication.
It is a non-linear approach through diverse pieces of media and content that work together to inspire audience response and involvement.
A website and a video might not be enough for the relationship you wish with your audience, so let's start thinking of how different platforms can work together: from conventional media and distribution to mobile and on-demand platforms. Mobile apps, interactive film, social networks, live events, digital documents, games and gadgets, these are a fraction of possible media to activate people with the story we create.
Playfulness is a usefull tool in getting a message across and beyond.
© 2016 COB films